TrueGate is a mobile application designed for managing event tickets. It serves event organizers, cinema staff, and other personnel responsible for verifying attendee tickets before entry. The app aims to streamline the ticket management process, reduce entry times, and improve the overall experience for both organizers and attendees.
00
Let's We Start with Logo Design and Setting the colors Up!
01
Event organizers and cinema staff often face challenges in efficiently managing and verifying tickets. Long entry lines and ticket fraud are common issues, negatively impacting the user experience and operational efficiency.
Target Audience:
- Event organizers
- Cinema staff
- Staff at various event venues
02
Methods:
Surveys with 150 event organizers and cinema staff
Interviews with 20 industry professionals
Observation at various events and cinemas
Key Findings:
70% of respondents reported issues with long entry lines due to slow ticket verification.
50% mentioned frequent occurrences of ticket fraud.
Users desired a quick and reliable ticket verification process.
03
Setting up an event: Users create an event and set up ticket categories.
Managing ticket sales: Users monitor ticket sales and receive real-time updates.
Verifying tickets: At the event, users scan tickets using the TrueGate app.
Monitoring attendance: Users track attendee numbers and manage any issues in real-time.
Persona: Sarah, Event Organizer
Touchpoints:
Dashboard: Sarah logs into the TrueGate dashboard.
Create Event: She clicks on the "Create Event" button and fills in event details such as name, date, location, and description.
Ticket Categories: Sarah sets up different ticket categories (e.g., VIP, General Admission) and pricing.
Customization: She customizes ticket templates with branding and additional information.
Save and Publish: Sarah saves the event, publishes it, and shares the ticket sales link with potential attendees.
Persona: Sarah, Event Organizer
Touchpoints:
Sales Dashboard: Sarah monitors ticket sales in real-time through the sales dashboard.
Analytics: She views analytics on ticket sales trends, demographics, and revenue.
Notifications: Sarah receives notifications for sales milestones and low-ticket alerts.
Customer Support: She accesses customer support for any ticketing issues and communicates with attendees if needed.
Persona: Attendee
Touchpoints:
Event Page: The attendee visits the event page via the shared link.
Select Tickets: They select the desired ticket category and quantity.
Payment: The attendee proceeds to payment, enters their details, and completes the purchase.
Confirmation: They receive a confirmation email with the e-ticket attached.
Persona: Mike, Cinema Manager (similar flow for Event Venue Staff)
Touchpoints:
Check-In Interface: Mike opens the TrueGate app on his mobile device or tablet.
Scan Tickets: As attendees arrive, Mike scans their QR code tickets using the app’s built-in scanner.
Verification: The app verifies the ticket's validity in real-time, displaying a green checkmark for valid tickets and a red cross for invalid or duplicate tickets.
Issue Resolution: For any invalid tickets, Mike can quickly access attendee details and resolve issues on the spot.
Persona: Sarah, Event Organizer
Touchpoints:
Live Attendance: Sarah monitors live attendance numbers through the TrueGate app.
Alerts: She receives alerts for capacity thresholds and any entry issues.
Reporting: Post-event, Sarah accesses detailed attendance reports, including check-in times and no-shows.
Feedback Collection: She can send out post-event surveys to attendees to gather feedback.
05
1. Discovery and Research
- Understand user needs and challenges.
- Interviews, surveys, and competitive analysis.
- Identified pain points like long entry lines and the need for real-time updates.
2. User Personas and Journey Mapping
- Align design with user scenarios.
- Developed personas and mapped user journeys.
- Clear insights into user goals and touchpoints.
3. Ideation and Wireframing
- Generate and visualize design concepts.
- Brainstorming sessions, initial sketches, and low-fidelity wireframes.
- Created diverse design ideas and basic layouts.
4. Prototyping and Testing
- Validate and refine designs.
- Developed interactive prototypes and conducted usability tests.
- Iteratively improved designs based on user feedback.
5. High-Fidelity Design and Handoff
- Finalize design and support development.
- Created high-fidelity wireframes, refined visuals, and provided design specs to developers.
- Polished UI implemented and app ready for launch.
06
Methods:
Usability testing with 20 participants
A/B testing for different verification workflows
Results:
Users found the interface intuitive but requested more customization options for event setup.
Adjustments were made to simplify the verification process and add real-time updates.
07
TrueGate offers a user-friendly interface with robust ticket management features. Key features include:
Quick event setup and ticket category management
Real-time ticket sales tracking
Efficient ticket verification with QR code scanning
Real-time attendance monitoring and updates
08
09
10
