Fashionis redefines online shopping by tailoring every fashion journey to individual styles. Discover personalized outfit recommendations, track trends effortlessly, stay updated on the latest fashion releases, and make every wardrobe goal achievable.
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Many online fashion stores fail to provide personalized shopping experiences, resulting in users feeling overwhelmed by irrelevant products and dissatisfied with their purchases.
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Fashionis delivers a tailored shopping experience with personalized outfit recommendations, smart sizing features, and robust social interactions, offering a bespoke shopping journey for every individual.
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Strategy
briefing
project calendar
project passport
Research
user interviews
competitive analysis
problem & solution
user persona
Prototyping
app structure
functional prototypes
wireframes
Design
visual concept
design system
finalizing layouts
app icon
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Understanding users’ fashion needs through interviews allows me to design solutions that elevate their shopping experience, ensuring the app deeply aligns with their personal styles while also streamlining their online shopping journey effectively.
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By exploring other fashion apps, I pinpoint crucial features that guide the enhancements to Fashionis, integrating functionalities that delight users and encourage frequent use, enriching their shopping experience and making a profound impact on their personal style journey.
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The persona analysis identifies four key user segments: fashion enthusiasts, busy professionals, trend-savvy students, and sustainable shoppers. These individuals seek to enhance their style with personalized recommendations, effortlessly keep up with the latest trends, and make informed, eco-friendly fashion choices, supported by a seamless and engaging shopping experience.
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The wireframing process focuses on creating intuitive layouts for four key screens: the homepage, product search, personalized recommendations, and user profile. These wireframes are designed to seamlessly guide users through their shopping journey, ensuring easy navigation, quick access to desired items, and a personalized experience that aligns with their unique fashion preferences.
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